
PRODUCT DESIGN .
TOTAL
PROJECTS
100+
HEALTHCARE
APPS
2
B2C
APPS
21
ED-TECH
APPS
2
FINTECH
APPS
4
B2B
APPS
13
Strategic Design Leadership: Orchestrating Seamless Collaboration and Innovation in Modutecture Development with Statusneo
In my capacity as a Principal Consultant at StatusNeo, I played a pivotal role in collaborating with a prominent US client to develop a comprehensive tool called Modutecture for Modutecture. This multifaceted project demanded swift execution, where I successfully conceptualized and implemented both Internal and External admin dashboard tools. These were thoughtfully tailored to cater specifically to the intricate needs of construction companies and architects. The tools aimed at efficient project management across multiple endeavors simultaneously.
An innovative feature allowed companies to collaborate on each other's projects seamlessly. Within this framework, multiple teams could be established, each equipped with distinct roles, personas, rights, and user assignments. This design facilitated a centralized platform for effortlessly adding, removing, and managing various project aspects.
Executing this challenging project necessitated seamless coordination with cross-functional teams, maintaining constant communication with leaders and stakeholders, and assuming full ownership of the project's lifecycle. Beyond merely designing the end-to-end flow of the tool, I took the initiative to spearhead the development of a comprehensive roadmap to guide the project's evolution. The successful completion of this endeavor underscored my ability to navigate complex requirements, collaborate effectively with diverse teams, and deliver impactful solutions within tight deadlines.
Throughout the project, I seamlessly integrated various aspects of user research, information architecture, wireframing, prototyping, visual design, interaction design, usability testing, accessibility considerations, and user-centered design principles. Collaboration remained a cornerstone, involving close work with cross-functional teams, developers, and product managers. User testing and feedback analysis were integral, shaping iterative designs based on insights. Ensuring responsive design principles, adherence to accessibility standards, and a human-centered approach exemplified my commitment to delivering a seamless and inclusive user experience.
In addition, a keen focus on design thinking principles, UI animation for enhanced engagement, and user empathy further enriched the overall product development process. Advocating for users throughout the design process, I successfully balanced their needs with business goals, resulting in a solution that not only met but exceeded expectations.
Amarjothi group of companies
Touch TV portfolio

As a UI/UX designer, I had the pleasure of designing an innovative and engaging touch TV interface for the Amarjothi Group of Companies. The interface was intended for the lobby area, where visitors could access information about the company's products and services in a fun and interactive way.
Throughout the design process, I worked closely with the client to ensure that their vision was realized. The interface is easy to use and visually appealing, with eye-catching graphics and animations that grab the user's attention.
Through the touch TV interface, visitors can learn about the company's history, mission, values, and offerings. The interface is also optimised to provide detailed information about the company's various divisions and subsidiaries.
Toyota Etios Cross

I had the opportunity to work on the Toyota Etios Cross website. The website was designed to showcase the features and benefits of the Toyota Etios Cross car model, with a focus on providing users with a seamless and engaging experience.
Throughout the design process, I worked closely with the Toyota team to understand their brand and target audience, and to incorporate their feedback into the design. The resulting website is visually appealing, user-friendly, and optimised for both desktop and mobile devices.
The website's navigation is intuitive, allowing users to easily access information about the car model's features, specifications, and pricing. Interactive elements, such as image sliders and video content, are used to engage users and provide them with a more immersive experience.
Excelli Superapp

Excelli, where you can discover the power of our super app. Excelli is more than just an app – it's a comprehensive platform that brings together a variety of services and features to simplify your daily life. From managing your finances to ordering food, booking travel, and even finding a job, Excelli has everything you need in one place. Our user-friendly interface and advanced technology make it easy to navigate and use, so you can focus on what really matters.
I worked diligently to create a visually appealing and functional product. I was responsible for overseeing the entire design process, from the initial concept to the final implementation. This involved working closely with other team members to ensure that our design met the needs of our clients and aligned with our brand identity. I utilised my expertise in design principles, typography, and colour theory to create a cohesive and engaging user experience. By leveraging the latest design tools and techniques, I was able to produce high-quality assets that are both aesthetically pleasing and easy to use. Overall, I am proud of the work we have accomplished and believe that our design efforts have contributed significantly to the success of this project.
VinCare

Advanced storage and archival solution for managing healthcare assets. Useful wherever scans are conducted, from Scan centres to Multi-Speciality Hospitals. Vinformax iPACS is a storage and archiving solution for managing digital healthcare assets. It is a technically superior, standards-compliant, cost-effective, one-stop solution for radiology departments and healthcare institutions. It can be easily integrated with various DICOM and Non-DI COM modalities in various departments. Its state-of-the-art technology means it is very flexible to be adapted to different environments, leading to hassle-free operations with optimised investment and maintenance costs.
I worked diligently to create a visually appealing and functional product. Overall, I am proud of the work we have accomplished and believe that our design efforts have contributed significantly to the success of this project.
VinTrax

VinTrax, a state-of-the-art, versatile and incredibly easy-to-use Global Positioning System or GPS tracking software brings with it significant value-added features for businesses managing fleets. One can monitor the movement of your fleet from anywhere in the world with a business intelligence module, one will be able to pinpoint the location and movement of each of your vehicles in real-time.
I was part of crafting sleek and intuitive designs for the Vintrax GPS app, bringing functionality and style together for a seamless user experience
VinAnalytix

VinAnalytix is open-source technology driven and is built on open architecture. This allows it to support any database configuration. Not only that, VinAnalytix can synthesise data from multiple sources and produce coherent business intelligence out of the same. The access protocol is through a valid, secure, username and password. As such, it can be easily configured such that data visibility can be centrally controlled and user privileges allocated accordingly. This is useful to monitor user behaviour and activity centrally.
I was part of crafting sleek and intuitive designs for the VinAnalytix, bringing functionality and style together for a seamless user experience
CLOUDICIENT

An advanced, cloud-based business efficiency software which puts your business in total control of the sales funnel, right from prospects through to the customer relationship life-cycle. It is an efficient tool which coordinates the key functions of Sales, Delivery, Support, Management Operations, Vendors and Customers. It enables detailed documentation of each process, task, event in the management of external relationships. Cloudicient is versatile to be adapted to several key verticals. Being mobile and smart phone/tablet enabled, it lends itself to easy access. One can access it from their social media accounts as well. Its built-in chatting feature allows for the recording of chats thus building a knowledge base for future use.
I worked diligently to create a visually appealing and functional product. Overall, I am proud of the work we have accomplished and believe that our design efforts have contributed significantly to the success of this project.
Excelli Seller Portal

Excelli Seller Portal is an all-in-one e-commerce seller dashboard designed to simplify the selling experience on the Excelli shopping platform. With this platform, users can easily post ads on Excelli social media, monetize their products, and take advantage of the full Excelli ecosystem to sell their products. The platform boasts a user-friendly design that makes it easy to navigate and manage your products, orders, and customers. Whether you're a new seller or an experienced one, Excelli Seller Portal is the perfect tool to help you grow your business and reach new heights in the e-commerce world.
I worked diligently to create a user-friendly and visually appealing and functional product. I was responsible for overseeing the entire design process, from the initial concept to the final implementation. This involved working closely with other team members to ensure that our design met the needs of our clients and aligned with our brand identity. I utilised my expertise in design principles, typography, and colour theory to create a cohesive and engaging user experience. By leveraging the latest design tools and techniques, I was able to produce high-quality assets that are both aesthetically pleasing and easy to use. Overall, I am proud of the work we have accomplished and believe that our design efforts have contributed significantly to the success of this project.
Yumzy

YumzyX is a deep-tech SaaS-based product that provides innovative solutions for restaurants and other hyperlocal businesses to elevate their brand. Founded in 2020, with the mission to empower brands and make them self-reliant. We strive to be pioneers in emerging technologies that connect brands directly with their customers.
With a relentless focus on delivering a product that is both functional and visually appealing, I spearheaded the entire design process from concept to implementation. As the sole designer responsible for this project, my duties included ensuring that our design met high standards and was consistent with client's brand identity. Through my expertise in UX processes, extensive research, evaluation of business metrics, design principles, typography, and colour theory, I was able to develop a cohesive and engaging user experience. By utilizing the latest design tools and techniques, I produced high-quality assets that are both aesthetically pleasing and user-friendly. I take pride in the outcome of our efforts and strongly believe that our design contributions were integral to the success of this project.
Excelli Social

Excelli Social is a revolutionary social media application that brings together the best of both worlds - socializing and shopping. As India's first integrated social commerce platform, Excelli Social allows you to engage with friends and family while shopping together using its innovative group-buying feature, maximizing your savings in the process. This platform also provides a unique opportunity to showcase your creativity through short, fun, and entertaining multi-clip videos that let you explore creative ways to go trending and get rewarded with Excelli coins. With Excelli Social, you can enjoy a unified social and shopping experience that allows you to buy together with your loved ones and earn rewards while staying connected with your social connections. This app aims to amplify your business, enhance your ideas and create a personal touch, making it a must-have for anyone looking for a fun, engaging, and rewarding social media experience.
I played an instrumental role in developing a product that is not only user-friendly but also visually captivating and functional. As the design overseer, I led the entire design process, from the initial concept to the final implementation, working closely with other team members to ensure that our design aligned with standards and brand identity. I drew upon my expertise in UX process, extensive research, business metrics evaluation, design principles, typography, and colour theory to create a seamless and immersive user experience. With the aid of cutting-edge design tools and techniques, I delivered high-quality assets that are aesthetically pleasing and easy to navigate. Overall, I take immense pride in our accomplishments, and I strongly believe that our design efforts have been instrumental in the success of this project.
Excelli Shopping

Excelli Shopping is a one-of-a-kind e-commerce application that boasts a vast selection of shopping options, setting itself apart from other existing e-commerce platforms. What makes Excelli Shopping truly unique, however, is its commitment to providing constant offers and discounts to its users, as well as group offers and cash back and crypto rewards. This not only keeps users engaged and excited about shopping on Excelli, but it also ensures that they get the best deals possible. With Excelli Shopping, users can enjoy a seamless shopping experience with unbeatable savings and rewards.
I played an instrumental role in developing a product that is not only user-friendly but also visually captivating and functional. As the design overseer, I led the entire design process, from the initial concept to the final implementation, working closely with other team members to ensure that our design aligned with standards and brand identity. I drew upon my expertise in UX process, extensive research, business metrics evaluation, design principles, typography, and colour theory to create a seamless and immersive user experience. With the aid of cutting-edge design tools and techniques, I delivered high-quality assets that are aesthetically pleasing and easy to navigate. Overall, I take immense pride in our accomplishments, and I strongly believe that our design efforts have been instrumental in the success of this project.
Excelli Chat

Excelli Chat is an innovative platform that provides its users with a range of features to connect seamlessly with their social and mobile contacts. With its intuitive interface and robust privacy controls, users can send private messages to anyone, anywhere in the world, making it easy to stay in touch with loved ones no matter where they are. Excelli Chat also offers live location tracking, allowing users to keep an eye on their friends and family. Additionally, users can share their shopping experiences and recommendations with friends, and even get rewarded when their friends shop on Excelli. With its easy-to-use features, Excelli Chat is the perfect platform for anyone looking for a comprehensive chat app that offers both privacy and convenience.
With a relentless focus on delivering a product that is both functional and visually appealing, I spearheaded the entire design process from concept to implementation. As the sole designer responsible for this project, my duties included ensuring that our design met high standards and was consistent with our brand identity. Through my expertise in UX processes, extensive research, evaluation of business metrics, design principles, typography, and colour theory, I was able to develop a cohesive and engaging user experience. By utilizing the latest design tools and techniques, I produced high-quality assets that are both aesthetically pleasing and user-friendly. I take pride in the outcome of our efforts and strongly believe that our design contributions were integral to the success of this project.
Excelli Chat - Calling

Excelli Calling is a cutting-edge platform that offers a variety of features to effortlessly connect users with their mobile and social contacts. Its user-friendly interface and strong privacy settings enable users to send confidential messages to anyone globally, facilitating seamless communication with family and friends regardless of their location. Moreover, Excelli Calling allows users to participate in group video and voice calls, where they can engage with others and collaborate by sharing their screens.
With a relentless focus on delivering a product that is both functional and visually appealing, I spearheaded the entire design process from concept to implementation. As the sole designer responsible for this project, my duties included ensuring that our design met high standards and was consistent with our brand identity. Through my expertise in UX processes, extensive research, evaluation of business metrics, design principles, typography, and colour theory, I was able to develop a cohesive and engaging user experience. By utilizing the latest design tools and techniques, I produced high-quality assets that are both aesthetically pleasing and user-friendly. I take pride in the outcome of our efforts and strongly believe that our design contributions were integral to the success of this project.
Excelli Pay

Excelli Pay is a payment platform that strives to be the best in its field. With the Excelli Pay wallet, users can instantly transfer money and go cashless while using the Excelli app to make payments in various places such as grocery stores, restaurants, coffee shops, and pharmacies. The app also allows users to purchase crypto coins/tokens, recharge their mobiles, pay utility bills, book movie tickets, and perform any other transactions that can be done with cash or a card. In this age of digitalisation, Excelli aims to eliminate the inconvenience of paper coupons, tickets, and loyalty cards and facilitate seamless customer interactions through smartphones.
I played an instrumental role in developing a product that is not only user-friendly but also visually captivating and functional. As the design overseer, I led the entire design process, from the initial concept to the final implementation, working closely with other team members to ensure that our design aligned with standards and brand identity. I drew upon my expertise in UX process, extensive research, business metrics evaluation, design principles, typography, and colour theory to create a seamless and immersive user experience. With the aid of cutting-edge design tools and techniques, I delivered high-quality assets that are aesthetically pleasing and easy to navigate. Overall, I take immense pride in our accomplishments, and I strongly believe that our design efforts have been instrumental in the success of this project.
Excelli Flicks

Excelli has a feature called Flicks, which allows users to share short videos with a social aspect. Users can enhance their videos with visual effects, lip-syncing, dancing, and voice-overs of famous movie scenes or comedic dialogue. The platform uses a personalized algorithm to create a unique feed for each user based on their content interactions. Additionally, users can earn Excelli coins by creating popular Flicks and promoting products through shopping links that lead to successful purchases.
I played an instrumental role in developing a product that is not only user-friendly but also visually captivating and functional. As the design overseer, I led the entire design process, from the initial concept to the final implementation, working closely with other team members to ensure that our design aligned with standards and brand identity. I drew upon my expertise in UX process, extensive research, business metrics evaluation, design principles, typography, and colour theory to create a seamless and immersive user experience. With the aid of cutting-edge design tools and techniques, I delivered high-quality assets that are aesthetically pleasing and easy to navigate. Overall, I take immense pride in our accomplishments, and I strongly believe that our design efforts have been instrumental in the success of this project.
Excelli Realty

Excelli Realty is a cutting-edge real estate application that offers unparalleled capabilities for users to seamlessly buy, sell, and lease properties. This advanced platform goes beyond conventional real estate apps by providing additional features such as the ability to discover skilled architects and builders, facilitating connections for new projects or exploration of existing ones. The application also offers rewards and cashback options for booking projects through the app.
With a relentless focus on delivering a product that is both functional and visually appealing, I spearheaded the entire design process from concept to implementation. As the sole designer responsible for this project, my duties included ensuring that our design met high standards and was consistent with our brand identity. Through my expertise in UX processes, extensive research, evaluation of business metrics, design principles, typography, and colour theory, I was able to develop a cohesive and engaging user experience. By utilizing the latest design tools and techniques, I produced high-quality assets that are both aesthetically pleasing and user-friendly. I take pride in the outcome of our efforts and strongly believe that our design contributions were integral to the success of this project.
Orga Fresh

Orga Fresh, a Thiruvananthapuram-based company, delivers fresh fruits, vegetables, and meat straight to customers' doorsteps. As the sole designer responsible for this project, I ensured that our design was both functional and visually appealing while maintaining consistency with our brand identity. Using my expertise in UX processes, extensive research, evaluation of business metrics, design principles, typography, and color theory, I developed a cohesive and engaging user experience. With the latest design tools and techniques, I produced high-quality assets that were both aesthetically pleasing and user-friendly. Our design contributions were integral to the success of this project, and I am proud to have played a part in delivering a superior product that meets customers' needs and expectations.
Oro Dashboard

I was tasked with redesigning the dashboard for ORO, a gold loan lending company, with a specific target audience in mind. My primary objective was to ensure that the design adhered to high standards and reflected the brand identity. To achieve this, I employed my expertise in UX processes, conducted extensive research, evaluated relevant business metrics, and applied design principles, typography, and colour theory to develop a cohesive and engaging user experience.
To create an impactful design, I utilized the latest design tools and techniques, producing high-quality assets that were both visually appealing and user-friendly. As a result of our collaborative efforts, I am proud of the outcome and believe that our design contributions played a crucial role in the project's success.